The rebranding accompanied the change of ownership, providing freshness whilst preserving the heritage of a known and trusted product. Giuliani, one of Italy’s leading pharmaceutical companies, has been in business for over 130 years and is internationally recognised as a benchmark in the gastrointestinal sector. Psyllogel was added to the Giuliani portfolio following a major […]

Eye Pharma

A new brand identity; the leap towards a new, pure vision Eye Pharma is a young, yet rapidly-evolving, pharmaceutical company specialized in the development of products for eye health and personal well-being. During a phase of exceptional growth, its original brand began to feel too narrow. The moment called for a rebranding that could better […]


Communicating warm commitment to support patients For 125 years, STADA has combined history and innovation to maintain a standard of excellence in the development and manufacturing of pharmaceuticals. The launch of its Biosimilars line presents the opportunity to create a direct relationship with patients, and therefore bring together all its related activities under a strong […]