Eye Pharma is a young, yet rapidly-evolving, pharmaceutical company specialized in the development of products for eye health and personal well-being.
During a phase of exceptional growth, its original brand began to feel too narrow. The moment called for a rebranding that could better communicate the company’s energy and drive for change.
The new brand personality, which is embodied in the logo and strapline – “Pure Vision”, conveys the positioning and core values on which the company’s success is founded, as well as its future-mindedness: the drive for excellence in the field of ophthalmology will lead to ever-greater innovation.
The bold Visual System and new corporate video dynamically represent the innovation, growth, and change that have characterized the company's expansion phase.
The new package design is based on a series of alchemical fusions of color, strengthening this transition and placing its new image directly into the hands of the consumer.
“Competence, creativity and attention to detail ensured that the result fully responded to what we wanted. The excellent collaboration with the Iconomia team and the success with the public have made this activity a pleasant and stimulating partnership for achieving future goals.”
– GIUSEPPE CAMPORA (CEO EYE PHARMA)
Cookie | Duration | Description |
---|---|---|
cookielawinfo-checkbox-analytics | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics". |
cookielawinfo-checkbox-functional | 11 months | The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". |
cookielawinfo-checkbox-necessary | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary". |
cookielawinfo-checkbox-others | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other. |
cookielawinfo-checkbox-performance | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance". |
elementor | never | This cookie is used by the website's WordPress theme. It allows the website owner to implement or change the website's content in real-time. |
viewed_cookie_policy | 11 months | The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data. |
Cookie | Duration | Description |
---|---|---|
_ga | Statistical cookie: records a unique ID used to generate statistical data on how the visitor uses the website. | |
_gat | Statistical cookie: used by Google Analytics to limit the frequency of requests. | |
_gid | Statistical cookie: records a unique ID used to generate statistical data on how the visitor uses the website. | |
collect | Statistical cookie: used to send data to Google Analytics about the device and user behavior. It keeps track of the user on devices and marketing channels. | |
vuid | 2 years | Vimeo installs this cookie to collect tracking information by setting a unique ID to embed videos to the website. |
©2023 Iconomia. All rights reserved | VAT number IT01580650990 | Privacy Policy – Cookie Policy