Eye Pharma
A new brand identity; the leap towards a new, pure vision
Eye Pharma is a young, yet rapidly-evolving, pharmaceutical company specialized in the development of products for eye health and personal well-being.
During a phase of exceptional growth, its original brand began to feel too narrow. The moment called for a rebranding that could better communicate the company’s energy and drive for change.
The new brand personality, which is embodied in the logo and strapline – “Pure Vision”, conveys the positioning and core values on which the company’s success is founded, as well as its future-mindedness: the drive for excellence in the field of ophthalmology will lead to ever-greater innovation.
The bold Visual System and new corporate video dynamically represent the innovation, growth, and change that have characterized the company's expansion phase.
The website design highlights Eye Pharma’s transformative soul and emphasizes the company’s authority in the market, which have resulted in an important shift in its image as a strong corporate player.
The new package design is based on a series of alchemical fusions of color, strengthening this transition and placing its new image directly into the hands of the consumer.
“Competence, creativity and attention to detail ensured that the result fully responded to what we wanted. The excellent collaboration with the Iconomia team and the success with the public have made this activity a pleasant and stimulating partnership for achieving future goals.”
– GIUSEPPE CAMPORA (CEO EYE PHARMA)