Ialutec Red
From blurred eyes to clear vision: a design that translates symptom into experience.
Eyepharma, a company active in the field of ocular health and visual well-being, chose us to relaunch IALUTEC® RED, a dietary supplement based on pure hyaluronic acid and blood orange extract, designed to combat visual disorders related to the ageing of the vitreous body, such as myodesopias.
The brief was for an integrated communication project (website, printed materials, video) combining medical education and visual clarity, aimed directly at patients.
Pixelated/blurred image is a symbolic choice that simulates the altered perception of myodesopias, creating empathy and immediacy.
The graphic design of the ialutecred.info website is built around a sensorial and immersive communication, which translates the visual symptom into a visual experience.
The flyer is in continuity with the site has a modular, narrative structure that guides the reader fluidly through symptoms, causes and solutions, and using simple icons and intuitive infographics makes the content accessible even to a non-technical audience.
Every element – from the clean layout to the call-to-action – is designed to inform, engage and guide, while maintaining a scientific yet reassuring tone.
