Amuchina
![](https://iconomia.com/wp-content/uploads/2021/09/Schermata-2021-10-29-alle-17.26.55.png)
The challenge: bringing a cool yet sensitive approach to the topic no one wants to address. Autumn 2020: in view of the school year restarting amidst the Covid-19 emergency, Amuchina, Italy’s best-known hand-sanitizer brand, plans the launch of a communication campaign aimed at bringing the attention of young people to the importance of hand hygiene […]