The challenge: bringing a cool yet sensitive approach to the topic no one wants to address.
Autumn 2020: in view of the school year restarting amidst the Covid-19 emergency, Amuchina, Italy’s best-known hand-sanitizer brand, plans the launch of a communication campaign aimed at bringing the attention of young people to the importance of hand hygiene in social environments.
The campaign is aimed at two target groups: children aged 6 to 9 and 10 to 16. The challenge is to raise awareness on how to avoid the transmission of viruses and bacteria, while maintaining a light-hearted tone, and keeping in mind the exceptionally difficult social and historical circumstances.
Having identified two different narrative pathways for the respective target groups, the choice of illustrators proves to be a launching pad for the project; from here, the synergy between our team of copywriters and art directors and these two talented artists brings exceptional results:
Aurora Cacciapuoti gives a strong personality to a funny and incisive series of cartoons that work to engage a difficult-to-approach target: teenagers.
Carolina Grosa illustrates a series of comic strips that are published on various printed media: from booklets distributed in pharmacies, to a series of notebooks made in collaboration with Pigna.
Cookie | Duration | Description |
---|---|---|
cookielawinfo-checkbox-analytics | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics". |
cookielawinfo-checkbox-functional | 11 months | The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". |
cookielawinfo-checkbox-necessary | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary". |
cookielawinfo-checkbox-others | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other. |
cookielawinfo-checkbox-performance | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance". |
elementor | never | This cookie is used by the website's WordPress theme. It allows the website owner to implement or change the website's content in real-time. |
viewed_cookie_policy | 11 months | The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data. |
Cookie | Duration | Description |
---|---|---|
_ga | Statistical cookie: records a unique ID used to generate statistical data on how the visitor uses the website. | |
_gat | Statistical cookie: used by Google Analytics to limit the frequency of requests. | |
_gid | Statistical cookie: records a unique ID used to generate statistical data on how the visitor uses the website. | |
collect | Statistical cookie: used to send data to Google Analytics about the device and user behavior. It keeps track of the user on devices and marketing channels. | |
vuid | 2 years | Vimeo installs this cookie to collect tracking information by setting a unique ID to embed videos to the website. |
©2023 Iconomia. All rights reserved | VAT number IT01580650990 | Privacy Policy – Cookie Policy