Angelini
For the winter season, Angelini Pharma asked us to create an innovative in-pharmacy communication kit with a warm, festive feel.
The goal was to support visibility and engagement for five key brands — Tachipirina, Moment, Tachifludec, Tantum Verde, and Thermacare — through materials that combined functionality, emotional impact, and a cohesive seasonal narrative.
The creative concept was inspired by the idea of a visual embrace – a way to greet customers not just with festive decor, but with a sense of closeness and well-being.
The cosiness of an intimate living room, the warmth of a lit fireplace, made from a natural, textured material such as paper to emphasise the feeling of warmth.
The dominant colour is Angelini blue with chromatic accents in the colours of the individual brands.
The result was a window that stood out for its subtle elegance and heartfelt message, turning the storefront into a welcoming space that resonated with both beauty and meaning.
Tones, textures, and composition were carefully chosen to communicate empathy and trust, aligning with the Angelini’s role as a comforting presence during winter.
The graphic design featured a textural aesthetic, with materials and visuals that evoked softness, natural warmth, and a hand-crafted feel.
