Iconomia Virtual Lab
We are a Virtual Reality content and production studio that combines the expertise of a creative agency specializing in biomedical scientific communication with the technical skills of a Virtual Reality game studio.
We develop VR experiences that are not only visually outstanding, but highly immersive and impactful, bringing scientific communication to the next level.
With Iconomia Virtual Lab the possibilities are as limitless as imagination is vast.
VR opens a new chapter in Communication
The effective communication of complex messages to both internal and external key stakeholders is vital for innovation-driven industries like pharmaceuticals. Virtual Reality is a new, ground-breaking medium that is highly effective in engaging the target audience and conveying the desired message.
The multi-sensorial nature of VR leads to ‘Presence’, a term used by researchers to describe the connection between the participant and the virtual world: transported beyond passive observation, the participant lives the experience and acquires long-lasting memories.
VR is a new beginning for storytelling.
End-to-end VR Solutions
We constantly monitor the rapid evolution of Virtual Reality technologies to identify the most relevant innovations and incorporate them into our work.
We can set up Virtual Reality experiences at trade fairs or conferences, directly at clients’ premises or at any event.
We can provide our clients with customized solutions to cover all stages of a project, including the development of content, definition of the user experience, graphics and exhibit design, hardware rental and technical assistance in situ.
User-centered experiences powered by cutting edge technologies.
VR Edutainment in Biomedical Science
Virtual Reality can open the door to hidden places. It can take users beyond textbook pages and smartphone screens and immerse them in computer-generated alternative realities.
Virtual Journeys enable participants to travel deep within the human body, chasing cells and observing microscopic processes from the inside. Virtual Experiments allow users to learn about and understand new concepts through interaction with scientific objects and responsive environments. In our Virtual Clinical Cases, scientific accuracy is merged with gamification elements to maximize the effectiveness of the edutainment experience.
We currently offer three main VR product families, which target different communication needs and distribution channels.
Lilly Dermatology 2016
Lilly Dermatology 2017
Lilly Rheumatology 2016
Lilly Rheumatology 2017
Giuliani Dermatology 2018
Participant Experience Evaluation